A RALLYING CRY FOR BRICK-AND-MORTAR / January 24, 2021 by Philip Wetterhorn

This is the first in an article series on brick-and-mortar and how to stay relevant in a digital world where soon, most of us, grew up with 24-hour access to everything and everyone from a little screen-device in our pocket.

This article emphasizes on the importance of (Brand) Experience, and what happens if we treat it as business innovation rather than just another marketing tool.

TENSIONS IN THE COMMUNICATIONS INDUSTRY / July 2, 2020 by Philip Wetterhorn

Tension is a source of energy and something we can harness to fuel our why—our reason for being and acting, our cause.

Tension is found in every industry, market and community. Residing between what is and what could be; it's both frustration and opportunity. And when what is seems closer to what was than what could be, some of us feel the need to act.