About me
CONNECT with me
If you want to talk brand & creative strategy based on purpose and collaboration, a must in a networked economy
To grow your relevance and influence long-term; energize your brand through brand experiences and organic content
NOW
Helping companies become the best in the community by being the best for the community through purpose-driven brand & creative strategy that provides meaning and opportunity for all stakeholders
PREVIOUS
11+ years in the communications industry as a brand experience strategist and creative, producer, and project manager
SKILLS & Experience
Brand & creative strategy, creative lead, concept development, brand experience, film, creative writing & organic content, corporate events, employer branding
PROFESSIONAL PROFILE
Curious, perceptive, persistent
VALUES
Humility, honesty, equ(al)ity
APPROACH
Think Big, test Small, learn always
ME
Swede from Stockholm, living in Vancouver, Canada. Came for the outdoor lifestyle, fell in love with the multicultural, social experience
FASCINATES ME
Behavioural science, socioeconomics, culture, social capital, fandom, semiotics, creativity, service design, storytelling, leadership, reciprocal altruism, duality, social networks, the creator economy, technology, DeFi
WHAT I WANT
To transition from a chimpanzee economy and culture to a bonobo one—an economic system that promotes cooperation over competition with equal opportunity for all
said about me
Philip approaches problems as an opportunity to think differently, with a strategic and curious mindset.
I always look forward to our discussions and his ability to challenge the way you think, and how creative solutions can help solve business problems.
Philip guided two of our shopping centres through a purpose-driven marketing exercise, ending in the development of the centres’ Brand Cause. In doing so, the shopping centre management, leasing and marketing teams’ brand messaging and activations helped them better connect with their community. As Philip described it, ‘To be the best in the community by being the best for the community.’
His thoughtful process not only helped the teams identify their Why; Brand Cause, he also provided the tools they needed to translate it to all facets of their business. They are now driven to connect, grow and make a difference in their respective community with the Brand Cause igniting their brand stories.
The response from visitors, tenants, community stakeholders and local media have been nothing but positive—elevating the centres’ reputations as community leaders.
Lucia Connor, Senior Director, Strategic Marketing
From some of my first conversations with Philip I was really engaged by his perspective and approach to brand strategy, purpose and human behaviour.
It's an easy decision for me to bring him in on various projects I am working on for my clients as he brings fresh ideas, thoughtful frameworks, and practical actions for a business to take as they build their purpose driven brand.
As a bonus, he is also a really good writer - a skill that is worth its weight in gold these days.
Tamara Eberle, Master Facilitator | Corporate Strategy & Business Innovation
I had the pleasure of working with Philip as a creative planner during my stay at the brand experience agency Occasion.
I still miss the countless discussions we had trying to reach a deeper understanding of the business challenges at hand, which often proceeded into even deeper reflections on the very nature of our changing society.
Philip doesn’t divide between work related matters and his own personal interest in trying to understand the world – it’s all part of the same equation.
I guess that is the real meaning of ”getting your hands dirty”; to really immerse yourself in a task to the degree that you start relating to the issue on an emotional level.
This requires you to be well read, strategic, immensely curious, open minded, creative and social – all of which are defining characteristics of Philip as a person.
— Martin Lee, Sr. Creative Strategist, Mentor
I have been working with Philip both in his role as Creative Director and as a Strategic Planner at Occasion Brand Experience.
Philip is highly creative with a strategic mindset and a hard working guy with the ability to focus both on user experience, and digital solutions.
I would strongly recommend Philip as a communication professional and a strategic partner.
— Farid Al-Ghussein, CEO & Founder
Philip is truly dedicated to solving problems and does not stop until the best possible solution is presented. And most important - delivered.
Philip is as much dedicated to the creative process as the business development process where one need to invest time and have the right tools for understanding how the clients business works in practice.
A great person to have in a team who's firm, professional, sharp and great at asking the difficult questions. Looking forward to work with Philip again sometime in the future!
— Henrik Grape, Marketing Director
Quick, smart, inquisitive and with an unusual understanding of business despite his role with a mostly creative focus.
Philip is one of the people I have stayed in contact with, as much for my sake as for his. He constantly challenges my way of thinking and keeps me on my toes.
I wouldn't mind working with him again. Quite the contrary.
— Ola Cronholm, Sr. Strategist, Mentor
Philip is a natural creative and an advanced trouble shooter that thrives with difficult tasks and near impossible deadlines.
Working with Philip is a pleasure since he is quick, smart and walks the talk. Always delivering with high quality and the best for the client at mind.
— Christian Cabau, Marketing Director
Philip is a very creative person with a deep knowledge of how infomercials and other motion content can add to the business.
On top of that he always thinks of how to make the production cost efficient and also how he can make the process from idea to production as smooth as possible for us as clients.
I would highly recommend Philip, both as business partner for his creativity and business mindset.