Featured projects

External

Michelin

With my former Agency I helped Michelin Nordic launch their new generation of winter tyres. This is the creative solution that won us the assignment.

IN SHORT

Over a two month period, Michelin hosted 700 participants: retailers, press, media, selected customers and influencers, to experience the Next Generation Michelin winter tyres.

Our assignment was to find a way to demonstrate the tyres and deliver on the Michelin’s long history of experience driven marketing. It had to be something the participants had never experienced before.

ROLE

Strategic Planner and Creative Lead

Clas Ohlson

With my former Agency I helped Clas Ohlson, the Nordic region’s largest department store to communicate and activate their 100th anniversary celebration by creating their own, unique summer festival.

IN SHORT

We helped Clas Ohlson celebrate and tell their 100 y/o story in the form of a full on, Summer Music Festival.

With the festival as our platform we were able to accommodate and communicate to all of Clas Ohlson's 5000 employees; business partners; brand fans; and the local community of Insjön, Sweden where the company was founded.

ROLE

Strategic Planner and Creative Lead

Clas Ohlson

With my former Agency I helped Clas Ohlson, the Nordic region’s largest department store to communicate and deliver on their brand promise with a store on wheels.

IN SHORT

A pop-up store on wheels, traveling Scandinavia with the purpose of delivering on Clas Ohlson's brand promise "Always available delivering expert help when you need it".

We added "where you need it” to that promise, by showing up with a tailored product and service offer for specific seasonal occasions. We showed up at music festivals; camping ground; first day of school; boat launches, move in weekends etc.

ROLE

Strategic Planner and Creative Lead

Scania

At my former Agency, we helped Scania launched their new generation of trucks and services for the firs time in 12 year.

IN SHORT

Over a three month period beginning in September 2016, We helped Scania host more than 20,000 visitors including members from Press and Media; customers; and employees to experience the Next Generation Scania trucks in a custom built, state of the art Experience space.

ROLE

Creative and Concept Coordinator

Fortum

At my former Agency, we helped Fortum one of Sweden’s biggest energy providers and Stockholm City with generating PR and awareness for their new, jointly owned Biothermal Power Plant.

IN SHORT

This is the main campaign content, a guerilla marketing activation in the form of Reverse graffiti to generate awareness and discussion around the many benefits of clean energy, and why investing tax revenue in a Biothermal Power Plant is a good long term investment.

ROLE

Creative Lead

Occasion

A Showreel I made for my former Agency with a selection of client projects through the years.

I've been involved in all of the projects showcased in this film either as a Creative and/or Strategic Planner.

ROLE

Producer and scriptwriter

dustin

At my former Agency we helped Dustin, Sweden’s largest b2b and b2c provider of electronic goods and services Dustin with their yearly Expo.

IN SHORT

Dustin Expo is the biggest IT and Electronics fair in Scandinavia inviting both b2b customers and consumers over 3 days.

ROLE

Creative Lead

Google

At my former Agency, we helped Google with their Google House activation in Stockholm.

IN SHORT

An exclusive, Scandinavian Brand Experience. Inviting carefully selected influencers to demonstrate and generate awareness around Google’s home, and other consumer products and services in a fun and interactive home environment.

ROLE

Creative and Concept Coordinator

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