2020 WAS A WINDY YEAR
2020 was a very windy year. It swept through our segment, market, industry, community, society, economy, culture.
Some didn't/couldn't/wouldn't adapt in time. Some made it through. A few rode the wind and grew exponentially stronger.
There is no fairness to this, only lessons to be learned and the option to begin again.
The universal reminder, the timeless lesson is that there is forward motion in everything; either we get left behind, or continue forward by constantly challenging our offer and role in the market, especially when we think we don't have to.
We are never done. It's up to you to not get uncomfortable with being comfortable.