Brand Action
This is the first in an article series on brick-and-mortar and how to stay relevant in a digital world where soon, most of us, grew up with 24-hour access to everything and everyone from a little screen-device in our pocket.
This article emphasizes on the importance of (Brand) Experience, and what happens if we treat it as business innovation rather than just another marketing tool.
Read More2020 was a very windy year. It swept through our segment, market, industry, community, society, economy, culture.
Some didn't/couldn't/wouldn't adapt in time. Some made it through. A few rode the wind and grew exponentially stronger.
There is no fairness to this, only lessons to be learned and the option to begin again.
The universal reminder, the timeless lesson is that there is forward motion in everything; either we get left behind, or continue forward by constantly challenging our offer and role in the market, especially when we think we don't have to.
We are never done. It's up to you to not get uncomfortable with being comfortable.
